To celebrate the arrival of its biker-girl-inspired Fall Winter 2024 collection, CHARLES & KEITH is launching a series of immersive events in iconic locations across the world. Capturing and amplifying the free-spirited, adventurous and utterly cool mood of the seasonal campaign, key elements from the collection — including distressed denim and bold red — take centre stage.
SINGAPORE
To mark the launch of the Fall Winter 2024 campaign, dark-grey denim has taken over the CHARLES & KEITH stores in Singapore. The stars of this stylish and sophisticated range are positioned on irregular blocks that are reminiscent of modern brutalist architecture.
Alongside this special visual presentation, CHARLES & KEITH has also launched new personalisation services exclusively at its Ngee Ann City store on Orchard Road. The first 100 customers who purchase any product from the Fall Winter 2024 collection will receive a complimentary tassel bag charm that is adorned with a customisable beaded pin.
In addition, the first 35 customers to purchase selected bags from the new collection — including versions of the Charlot elongated top handle bag, the asymmetric saddle bag and the boxy front flap shoulder bag — will be able to redeem a personalised bag styling session with our in-house artisan. During these sessions, ribbons and beads would be used to artfully embellish the handles and straps of the chosen carriers. This service allows shoppers to express their unique style personality and add a special touch to their new bags.
Minimum spending requirements apply for these promotions.
Watch the video below to get a feel of this special in-store experience and find out more about what it has to offer.
The personalisation bar will be available at the CHARLES & KEITH store located at Ngee Ann City from 2 to 15 September 2024.
JAPAN
Our Fall Winter 2024 campaign has arrived in Japan! To allow customers to immerse themselves in the biker-girl-inspired narrative of the new season, an edgy neo-grunge aesthetic — with dark-grey denim as its key expression — has taken over Tokyo.
Captivating floating shelves and imposing block stands have been wrapped in tactile, utterly cool dark-grey denim and are used to display the stars of our latest seasonal collection, including refreshed iterations of our most iconic designs like the Toni curved hobo bag and the much-loved Charlot bags.
Alongside this special visual presentation, new complimentary personalisation services are also available in the store. Customers who purchase any product from the Fall Winter 2024 collection will receive a customised tassel bag charm that is adorned with a striking beaded pin. They will also be able to redeem a personalised bag styling session with our in-house artisan. During these sessions, ribbons and beads would be used to artfully embellish the handles and straps of the chosen carriers.
The personalisation bar will be available at the CHARLES & KEITH store located at Omotesando and Shibuya from 9 to 24 September 2024.
SOUTH KOREA
Our biker-girl-inspired Fall Winter 2024 campaign has arrived in Korea! An edgy, utterly cool neo-grunge aesthetic, as expressed with dark-grey denim, has taken over the CHARLES & KEITH flagship store in Gangnam, Seoul. Upon walking into the store, customers would be immersed in the dynamic narrative of the season, which centres on the redefinition of womanhood.
The compelling window display set the mood for the store’s decor. Wrapped in tactile, utterly cool dark-grey denim, imposing blocks are stacked and arranged in sculptural formations to create a captivating visual effect. A stark yet expressive white centrepiece is the heart of this special seasonal presentation — it mirrors the brand’s clean and minimalist identity. The stars of our latest seasonal collection, including refreshed iterations of our most iconic designs like the Toni curved hobo bag and the much-loved Charlot bags, are displayed artfully in prominent positions within the bright and modern space.
Alongside this special visual presentation, a new complimentary personalisation service is also available in the store. Customers who purchase any product from the Fall Winter 2024 collection will receive a customised tassel bag charm that is adorned with a striking beaded pin. This one-of-a-kind embellishment will allow customers to make their new CHARLES & KEITH bags truly their own.
The personalisation bar will be available at the CHARLES & KEITH store located at Gangnam from 5 to 19 September 2024.
